The CFO Authority System
CFO brand building & client acquisition — done for you.
Land $5K–$15K/mo retainer clients through LinkedIn in 15 days.
We build your positioning, rewrite your LinkedIn presence, and run your client acquisition engine — so you get inbound retainer inquiries without becoming a marketer.
5 minutes · No sales call required · 15-Day Delivery Guarantee
340%
Avg. profile view increase
<30 days
Time to first inbound lead
$10K+
Avg. retainer value landed
15 days
Brand Build delivery
The Problem
Why strong fractional CFOs still struggle to get clients
Your fractional CFO leads are inconsistent
Referrals create bursts of opportunity, but not a reliable client acquisition system.
Your profile reads like a resume
Buyers see background, but not a clear reason to hire you.
You are too broad in the market
"Fractional CFO" is not enough to feel differentiated or memorable.
You shouldn't have to do your own marketing
You are good at finance and operations. ClearPoint handles the positioning, content, and outreach.
The CFO Authority System
Three steps to consistent fractional CFO client acquisition.
CFO Authority Index
5-minute diagnostic. You get a scored report showing exactly where your positioning is losing you clients.
Brand Build
We rewrite your niche, messaging, LinkedIn profile, and visual identity in 15 business days. You approve. Done.
Client Acquisition Engine
12 posts/mo, targeted outreach, and performance tracking. You get qualified conversations, not vanity metrics.
Brand Build comes first. Then we activate it into a repeatable LinkedIn lead generation system for fractional CFOs.
Get the Free Audit5 min · No sales call · 15-Day Delivery Guarantee
Why a PE-Backed CFO Built This
Eric Uva
After 20+ years as a PE-backed CFO and operator — including building and scaling finance functions across $250M+ in enterprise value — I saw the same pattern over and over: brilliant finance leaders going independent, then struggling to get visible. Not because they lacked skill, but because they lacked positioning.
I built ClearPoint because I know what CEOs, boards, and PE sponsors actually look for when they hire a fractional CFO. The CFO Authority System is built on that knowledge — not marketing theory.
What Actually Changes
The difference between a résumé and a revenue-generating profile.
Every CFO Authority System engagement starts with the same transformation: from invisible generalist to positioned specialist. Here is what that looks like in practice.
Before
Generic headline: 'Experienced CFO | Strategic Finance Leader'
After
Niche-specific: 'I help PE-backed SaaS companies turn messy financials into board-ready reporting'
Profile views increase 200–400% within 30 days
Before
Zero inbound leads — relying entirely on referrals and word-of-mouth
After
Consistent inbound from LinkedIn — discovery calls from ICP-matched prospects
First qualified lead within 30 days of Brand Build launch
Before
No content strategy — posting sporadically or not at all
After
12 posts/month on a strategic cadence tied to buyer triggers
Authority positioning that compounds over time
The 15-Day Brand Build
What you receive — day by day.
Most agencies take 8–12 weeks. The Brand Build delivers a complete LinkedIn positioning system in 15 business days.
Intake & Strategy Brief
Deep-dive into your background, ideal clients, and competitive landscape. We define the niche positioning that commands premium retainers.
Niche & Positioning Draft
ICP lock, messaging framework, and value proposition drafted. Headline, About section, and buyer-facing language refined.
LinkedIn Profile Rewrite
Full profile overhaul: headline, banner, About, Featured section, and experience entries rewritten for your niche.
Case Study & Visual Identity
One client case study built, banner designed, headshot direction provided, and visual identity aligned to your positioning.
Content Architecture
4 content pillars mapped to your ICP's buying triggers. First 4 posts drafted and scheduled.
Delivery & Walkthrough
Everything goes live. Recorded walkthrough of your new system, content calendar, and outreach playbook.
Client Transformation
From generalist to niche authority in 15 days.
Before
Former Big 4 / Corporate Leader
Strong technical credibility, weak niche clarity, and zero inbound demand.
- ✕LinkedIn headline: 'Experienced CPA | Former Deloitte Senior Manager'
- ✕Zero inbound leads in 6 months
- ✕Charging $150/hr, struggling to fill 20 hrs/week
After
The SaaS Financial Strategist
Positioned as a specialist with a clear niche, stronger authority, and a retainer-based pipeline.
- Inbound discovery calls within 30 days of launch
- Multiple retainer clients signed within 60 days
- Warm prospects generated from a single case-study post
Proof Over Promises
Results from recent CFO Authority System clients.
Ready to see where your positioning stands?
The free audit takes 5 minutes and shows you exactly what to fix first.
5 min · 15-Day Delivery Guarantee · Month-to-month · Cancel anytime
Or book a 15-min fit callWho This Is Built For
Built exclusively for fractional CFOs
who refuse to be invisible.
Established fractional CFOs
You already have clients, but growth still depends too heavily on referrals.
Recently independent CFOs
You have strong experience but not yet the positioning, visibility, or authority to attract the right opportunities.
Growth-stage fractional CFOs
You want to move from lower-value project work into stronger-fit retainer clients.
Best fit if you
- Already do CFO-level work
- Want better-fit, higher-value clients
- Do not want to become a marketer
- Want a done-for-you solution
Not for
- Bookkeepers or accountants selling CFO-lite services
- DIY template buyers
- Anyone looking for a course or coaching program
Why ClearPoint Is Different
This isn't a marketing agency. It's a positioning system built by a CFO.
Built for one niche only
Fractional CFO marketing and positioning, not generic B2B services.
Operator-led, not marketer-led
Your positioning is shaped by real CFO and PE-backed operating judgment.
Done-for-you execution
You do not have to figure out branding, content, or outreach yourself.
Built for commercial outcomes
Clearer positioning, stronger authority, better-fit conversations, and less reliance on referrals alone.
The Math
One retainer client covers the entire system.
Your Investment
$3,500
per month
One New Retainer
$7,500+
per month (typical)
Net Return
$4,000+
monthly surplus
Most clients land their first retainer within 30–60 days. One $7,500/month engagement covers the CFO Authority System and generates ongoing surplus. Two retainers and the system pays for itself multiple times over.
What Happens After You Start
Your first 30 days, week by week.
Week 1
Intake & Strategy
- 60-min strategy call to map your background, ideal clients, and competitive landscape
- ICP definition and niche selection finalized
- Messaging framework drafted for your review
Week 2
Profile & Identity
- Full LinkedIn profile rewrite: headline, About, Featured, Experience
- Banner design and headshot direction provided
- Case study structure drafted from your best client engagement
Week 3
Content & Launch
- 4 content pillars mapped to your ICP’s buying triggers
- First 4 LinkedIn posts drafted and scheduled
- Profile goes live with all new assets
Week 4+
Acquisition Engine
- Outreach system activated targeting your ICP
- Weekly content cadence maintained
- Pipeline tracking and optimization calls
Simple Pricing
Two paths. One outcome.
The CFO Authority System
Brand Build + Client Acquisition
$3,500/month
Brand Build first. Then ongoing client acquisition.
Month 1 starts with Brand Build (15 business days), then rolls into ongoing acquisition.
See Full Pricing15-Day Delivery Guarantee · No long-term contract
The CFO Authority Letter
Positioning insights for fractional CFOs. Every two weeks.
Tactical advice on LinkedIn positioning, niche selection, pricing strategy, and client acquisition — written by a CFO, for CFOs. No fluff. No spam.
Free. Unsubscribe anytime. No spam.
We take on a maximum of 4 new CFO Authority System clients per month to maintain quality. Availability is limited.
Your next retainer client starts with a 5-minute audit.
See where your positioning stands, what's costing you opportunities, and exactly what to fix first.
5 min · No sales call · 15-Day Delivery Guarantee · Month-to-month
Or book a 15-min fit call